Social Media is the tool – experience is the outcome.
1. The Tool
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). [...]
strong>Customer experience is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. It can also be used to mean an individual experience over one transaction; the distinction is usually clear in context.
Why is Customer experience important for Social Media?
When done right you will convert your prospects into customers, and your customers into you advocates. [...]
If you want to learn some great tips on how to create a great Social Media Experience for your customers, then you sometimes has to take a look at some companies that knows how to do it right.
Frank Eliason, Comcasts Customer Service Department manager started some truly unique. He has truly defined how you can utilize Social Media for creating a great customer service experience. [...]
Part of creating the perfect Social Media Experience is to build your personal toolbox.
Today we will start with Google.
Google Social Media Toolbox
We already know Google Webmasters Tools.
Most of these tools is part of our checklist.
Google Wave is the future of Social Media. [...]
How can you create a great Social Media Experience?
If you are able to exceed your customers expectations then you have the tools to create a great Social Media Experience.
Many bloggers and online businesses talks about this, but very few really know what their customers physical and emotional expectations are at the point of contact. [...]
