Twitter is a great Social Media channel for communication in real time, and finding new cool stuff.

We have seen how we can build a good relationship on Twitter; how we can build trust; and our products life cycle.

Tweet Promotion

You have a blog or website that you want to promote your information and product from. The main reason many of us start a blog or website is because we want to make money with it. Nothing wrong with that. We have gone through some of the steps that has got us this far. So why not bring it up a notch.

You want to start promote your blog or website from your tweets.

But the trick is that you don’t want to come off as spammer.. do you?

a) Curiosity

So we want to use Twitter to create curiosity for your blog or website.

Your first tweet is your Curiosity Tweet.

You already know your information or product. In your first tweet tell that you are looking into trying out the info, or even that you want to buy it.

Curiosity Tweet:

“Have a new Twitter Coaching Product that I tried out. Great Stuff!”

Be creative when you create curiosity. If your friends start respond to you then you know you are on the right track. And if you get few responses, try out a couple of more Curiosity Tweets.

b) Attention

You have now made your friends curios. Now you want to grab their attention with give some more details that is related to your information or product. Give some simple details that describe one benefit of the information or product.

Attention Tweet:

“The first module of the Twitter Coaching Product has blown me away. Can’t wait to get on to second module!”

c) Benefit

Digg even deeper into some of the benefits of the information or product. You have got your friends attention now, so give them more detailed benefits of your information of your product or information.

Benefit Tweet:

“I have discovered a bunch of new creative Twitter Strategies that made the Twitter Coaching Product even better..”

d) Action

You finish up with your Action Tweet. Now you can present your friends and followers with a link to your blog or website where you give a more detailed description that is related to your tweets. I recommend using a short urls service that provide some statistics for your blog or website link. This way you can track how your promotion campaign turned out. And make necessary changes.

Action Tweet:

“Get in for your sneak peak of The Twitter Coaching Product Today! – http://bit.ly/twitterprod”

You have now created a simple Twitter teaser campaign for your blog or website.

If you are using other techniques that works… then feel free to share them with me here..

Disclosure

Make sure you take time to read my Disclosure since one of the things we will focus on this year is making money with our tweets and blog.

All my rambles is provided through the great tools at Godaddy.com, check out and test drive it yourself..

I hope you enjoyed this article! Comments is encouraged and welcome!

Your friend,

Are Morch
@TwtrCoach

We are starting to move towards the part where we plan to introduce a product to our visitors.

As part of your Social Media Marketing strategy you need to be aware of the product life cycle, and this strategy needs to reflect all of these stages.

Product life cycle refers to the stages a new product idea goes through from beginning to end. The life cycle concept does not predict how long a product category will remain in any one stage; rather, it is an analytical tool to help new Social Media marketers understand where their product is now, what may happen, and which strategies are normally appropriate.

The product life cycle unfolds across four distinct phases; Introduction, Growth, Maturity, and Decline.

1. Introduction

A new idea is first introduced to the market. Promotion costs are high. Production cost is variable. Failure rates are high.

Your Social Media Marketing strategy must determine the marketing mix for your product;

Competitive Situation: If the product is new to the market you may either enjoy a monopoly or a competitive market that supply products that are slightly different from those supplied by your competitions.

Product Strategy: One or few. Frequent product modifications, as the product is refined for your market.

Place Strategy: Build channels – maybe selective distributions.

Promotion Strategy: Pioneering: Informing about product, not just your brand. Build primary demand.

Price strategy: Skimming (is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time) or pentration ( is the pricing technique of setting a relatively low initial entry price, often lower than the eventual market price, to attract new customers).

2. Growth

Your sales are growing fast; profit raise. It is important to make the most of the growth stage, when profits are highest. Competitions enters, and may offer product variations to attract more customers.

Competitive Situation: Larger Social Media businesses may acquire a small pioneering Social Media Business. Heading towards competition involving numerous Social Media businesses that supply slightly different products, or in a market dominated by a small number of participants who are able to collectively exert control over supply and market prices.

Product Strategy: Variety: try find the best product, the build brand familiarity. At this stage all your developments cost has been recovered, and your sales volume has brought a positive ROI (Return Of Investments).

Place Strategy: Build channels; begin to move towards intensive Social Media marketing for higher distribution of your product.

Promotion Strategy: Information and persuading. Build demand.

Pricing Strategy: Meet the competition or engage in price dealing/price cut.

3. Maturity

Sales level off, profits fall, and competition get tougher and more intense as businesses fight for smaller share of the pie. May result in price wars.

Competitive Situation: Similar to growth, but here some of the marginal competitors begin dropping out.

Product Situation: Similar products produces “battle of the brands”. Product revisions may emphasize style rather then function. Product lines are widened or extended.

Promotion Strategy: Frantically competitive environment places and emphasis on persuading and reminding.

Price Strategy: Meeting or undercutting the competition

4. Decline

This is caused by a long-run drop in sales. And new products are introduced to replace the old.

Competitive Situation: Marginal competitors drops out, and some competitors have dropped out for a larger Social Media business.

Product Strategy: Fewer products remain.

Promotion Strategy: Reduced promotion; focusing on reminders.

Price Strategy: Price cutting.

Relationship between the Products Life Cycle; Expected Competition; and Expected Profits

The product life cycle can vary in length. It’s often difficult for Social Media marketers to ascertain where a product is in its life cycle, how long the overall cycle will last, or how lone each phase will last.

The stages of the product life cycle can be mapped to a product curve that illustrate the relationship between the product life cycle and the number of competitors a successful product is likely to spawn over the length of that cycle.

Social Media marketers also identify a relationship between the product life cycle and the profits they expect to realize over the length of that cycle.

Recommended resource

Disclosure

Make sure you take time to read my Disclosure since one of the things we will focus on this year is making money with our tweets and blog.

One of the tools that has been very helpful for me in my efforts to market my blog, has been Aweber. Take a Free test drive yourself today.

I hope you enjoyed this article! Comments is encouraged and welcome!

Your friend,

Are Morch
@TwtrCoach

Building trust can’t be done without knowing how to listen, and participate in Social Media.

So make sure you have take time to study and practice my previous lessons on Listening and Participating.

1. Take time building trust

Trust is not built over night.

It will take time to build and earn trust online. One positive interaction don’t mean the same as you have earned your prospects trust. Create some simple steps to earn your trust.

Find at least 2 – 3 blogs you trust yourself, and study how they their visitors interact with them, and how they interact back again.

2. Trust Interactions

The best approach to start building trust is to interact with blogs you trust within your own niche.

Since you already know the blog the first thing you want to start with is to leave comments on their articles. I try to leave from 10 – 15 comments per day. People will eventually start to recognize you, and they will respond back to you. And sometimes they will do the courtesy of do the same for your blog. And one crucial tip here, which is a practice I always follow; either tweet or retweet the article after you left a comment there.

Then make sure if they have a Twitter Follow button on their blog that you click this, and start following their tweets. Start interact with them on Twitter. Here you can either send a comment via Twitter telling shortly why their article brought value. You can retweet their tweets or send them a mentions to give credit of something you believe not only brought you value, but will brings others value as well.

And if they have a Facebook fan page, make sure you become a fan there. Then start do interaction with them on Facebook also.

If you are a serious entrepreneur, then also check if they have a LinkedIn connection.

3. Be honest

With Social Media the ‘jungle telegraph’ has got a new meaning. Word will literally spread faster then wild fire. Honesty is what will make your online business stand out. Don’t over-promise but over-deliver! Every serious Internet Marketing companies provides a iron-clad guarantee when your purchase their product. Behind these guarantees there is a common ground principle that in order to succeed you have to follow every step outlined in the product. You want find any cheat codes or short cuts to succeed with the product.

And the basic principles is as following;

Action = Reaction
No Action = No Reaction

Social Media has opened new doors that provide you with an opportunity to over-deliver. Now longer is only your website that can provide the training modules that will lead your prospects towards success, but you can use Social Media Channels like Twitter and Facebook to support your product.

4. Be yourself

Even though from a business perspective you want to be professional, you also want to be yourself. Social Media allow you to show all sides of yourself.

Only you know your own limitations. And admit when you have done a mistake. Ask for help. We all experience adversities.

Show that also you can be vulnerable. Don’t be afraid to share your failures. Had it not been for all my failures I would not have been where I am today.

5. Be a dumb-ass

Social Media can be a little scary for someone. And we all have various kind of fears that we deal with in one way or another. Maybe you are scared to see yourself on video; you think your voice sounds silly; you think you only will receive negative critics; you don’t think you have anything valuable to share.. etc.

There is more then enough of adversities in our lives, don’t let one of them be yourself! Be a dumb-ass and take chances. Change will always come with a prize. I have been a dump-ass now for over 10 years.

I left my home country, my job, my colleagues, my friends and my family. All this I did for love. Yeah I was a crazy dumb-ass. I started my first online business in 2001. This I dropped in 2007 as failure to achieve the goals I set out then. But I was determined not give up. So as the dumb-ass I was I started up again in 2009. I have done video’s, screencasts, slides, written a free manual, taken valuable blog courses through my good fried David Risley.

I’m still a dumb-ass, but I have a lot of self-confidence and great knowledge that I am willing to share. Info-sharing will bring you and me to a different level in 2010. I have done everything in my power to prepare myself for this. In the Chinese calendar 2010 is the year of the Tiger, and I am a Tiger. Plus I will continue to be a dumb-ass in 2010.

And I still love my wonderful wife, plus providing my rambling thoughts here on my blog.

6. Be a Trust Agent

Chris Brogan has written an excellent book called ‘Trust Agents’. This book has almost become my Internet bible now. Here he define Trust Agents as who use the Web to humanize businesses using transparency, honesty, and genuine relationship building.

If you follow the steps in the Listening process, Participation process and what’s lined out here in Building Trust you are your way to become an Trust Agent.

Reference

From the desk of David Risley;

From the desk of Chris Brogan;

Disclosure

Make sure you take time to read my Disclosure since one of the things we will focus on this year is making money with our tweets and blog.

I just love my new theme from my friends at Headway. This has brought my blog to a new level. I am know totally in control of my blog. You can do the same. Check it out now!

I hope you enjoyed this article! Comments is encouraged and welcome!

Your friend,

Are Morch
@TwtrCoach