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	<title>Are Morch - Social Media Experience Advisor &#187; Social Media</title>
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		<title>How To Create Your Social Media Experience Goal Master Plan</title>
		<link>http://twtrcoach.com/2010/06/01/ow-to-create-your-social-media-experience-goal-master-plan/</link>
		<comments>http://twtrcoach.com/2010/06/01/ow-to-create-your-social-media-experience-goal-master-plan/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 16:03:45 +0000</pubDate>
		<dc:creator>Are Morch</dc:creator>
				<category><![CDATA[Goal Setting]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Experience]]></category>
		<category><![CDATA[Social Media Plan]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[goals]]></category>

		<guid isPermaLink="false">http://twtrcoach.com/?p=1612</guid>
		<description><![CDATA[In <a href="http://twtrcoach.com/2010/05/24/top-social-media-experience-goals/">Top 10 Social Media Experience Goals Checklist</a> we laid our foundations. Now it is time to put it together.

<strong>1. Rinse - Repeat</strong>

This time we start out with rinse out everything on our plate - and then we review the 
<a href="http://twtrcoach.com/2010/05/24/top-social-media-experience-goals/">Top 10 Social Media Experience Goals Checklist</a>. 

We want to create a clear picture of our goals [...]]]></description>
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<p>In <a href="http://twtrcoach.com/2010/05/24/top-social-media-experience-goals/">Top 10 Social Media Experience Goals Checklist</a> we laid out our foundations. Now it is time to put it together.</p>
<p><strong>1. Rinse &#8211; Repeat</strong></p>
<p>This time we start out with rinse out everything on our plate &#8211; and then we review the<br />
<a href="http://twtrcoach.com/2010/05/24/top-social-media-experience-goals/">Top 10 Social Media Experience Goals Checklist</a>. </p>
<p>We want to create a clear picture of our goals.</p>
<p><strong>2. Go to infinity and beyond.</strong>&#8230;</p>
<p>If you let your free mind flow you maybe got somewhere between 50 &#8211; 500 goals down that you want to accomplish. Have fun with this and open your mind to all the possibilities. Get on your game hat and start asking yourself some questions. Here are some questions you can ask;</p>
<p><em>What do I want to do?<br />
What do I want to have?<br />
Where do I want to go?<br />
What contribution do I want to make?<br />
What do I want to become?<br />
What do I want to learn?<br />
Who do I want to spend my time with?<br />
How much to I want to earn, save and invest?<br />
How much  time do I want off for fun?<br />
What will to create optimum health?</em></p>
<p>This has been one of the more important exercises I have done &#8211; and as you can see here I have touched several aspects. One of my weak spots has been proper time management. I started to focus on more direct time management with assigning a time frame to various assignments. But this did not work to well for me, and I ended up going off task to often. So when I learned to focus on other areas and then prioritize them it worked out much better for me. </p>
<p>Since I am a extreme Libra I knew I needed some balance to make it work for me. </p>
<p><strong>3. Picture It</strong></p>
<p>Take a tour to your local book store and then stop the children&#8217;s books. And browse through a couple of them, and observe how these books present their information. In most of these books you will see a lot of illustrative pictures. This is how kids learn and understand. </p>
<p>You should start do the same for your business goals &#8211; start create a picture scrap book. I use a combination of drawings and pictures. Be creative &#8211; don&#8217;t over think this. Just be like child like. </p>
<p><strong>4. Idea Book</strong></p>
<p>Always carry some kind of device with you where you can jot down your ideas when they pop-up. I am a huge fan of <a href="http://www.evernote.com">Evernote</a>. The reason I like this tool so much is that I sync it with my iPhone. And I can use my iPhone to either record or type my ideas when I am out on the road. Often when I am out driving I listen to some audio book, and then an idea strikes me. Then I record my idea through evernote, and get back to it when I get home. </p>
<p>Many also use a simple notebook. Use what works best for you.</p>
<p><strong>5. Visualization</strong></p>
<p>I have to admit this was probably one of the most tricky parts to learn and understand. But it is really powerful when you get it.</p>
<p>In sports this technique is used very often. This is about taking Picture It and Idea Book one step further. Now you are going to visualize your goals and ideas in action, and that it actually is happening to you. Use your positive imagination to create these awesome pictures.</p>
<p>Visualize yourself taking all the action needed to achieve your goal &#8211; visualize how you have got through all the hurdles and adversities on your way &#8211; visualize how the end result will make you feel.</p>
<p><strong>6. Mentors &#8211; Master Minds</strong></p>
<p>First time I heard or read about Master Minds was when I read Napoleon Hill&#8217;s book &#8216;Think And Grow Rich&#8217;. </p>
<p>In the beginning I did not really understood this. But this principle is all about finding some experience in the areas where you need most help. Then your learning curve will start increase rapidly. </p>
<p>Most of the these groups consist of 4 &#8211; 6 people. </p>
<p><strong>Categorize your goals</strong></p>
<p><strong>a.</strong> Personal<br />
<strong>b.</strong> Relationship<br />
<strong>c.</strong> Fun time<br />
<strong>d.</strong> Health/Fitness<br />
<strong>e.</strong> Contributions<br />
<strong>f.</strong> Business/Career<br />
<strong>g.</strong> Financial</p>
<p><strong>NOTE:</strong> Remember this is a process &#8211; and consistency is what determine how far you will come. </p>
<p><strong><u>Disclosure</u></strong></p>
<p>Make sure you take time to read my <a href="http://twtrcoach.com/disclosure/">Disclosure</a> since one of the things I will focus on this year is providing opportunity and new income streams.</p>
<p>I just love my new theme from my friends at Headway. This has brought my blog to a new level. I am know totally in control of my blog. Check it out now!<br />
<center><br />
<a target="_blank" href="http://www.shareasale.com/r.cfm?b=233445&#038;u=418129&#038;m=27477&#038;urllink=&#038;afftrack="><img src="http://www.shareasale.com/image/27477/468x60.jpg" alt="Headway Themes — Is Your Website Making Headway?" border="0"/></a><br />
</center></p>
<p>I hope you enjoyed this article! Comments is encouraged and welcome!</p>
<p>Your friend,</p>
<p>Are Morch<br />
<a href="http://twitter.com/TwtrCoach">@TwtrCoach</a></p>
]]></content:encoded>
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		<title>Social Media Marketing &#8211; The Devils Advocate</title>
		<link>http://twtrcoach.com/2010/05/11/social-media-marketing-devils-advocate/</link>
		<comments>http://twtrcoach.com/2010/05/11/social-media-marketing-devils-advocate/#comments</comments>
		<pubDate>Tue, 11 May 2010 20:30:21 +0000</pubDate>
		<dc:creator>Are Morch</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Experience]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[social media ecperience]]></category>

		<guid isPermaLink="false">http://twtrcoach.com/?p=1571</guid>
		<description><![CDATA[Social Media involves a natural, genuine conversation between people about something of mutual interest, a conversation built on the thoughts and experiences of the participants.

<strong>Social Media Marketing In New Clothing</strong>

In my previous article I told you to <a href="http://twtrcoach.com/2010/05/07/social-media-experience-skip-plan/">Skip The Plan</a>, well now I will tell you to skip traditional marketing thinking.

<em><strong>What Social Media Marketing really is;</strong></em>[...]]]></description>
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<p><a href="http://en.wikipedia.org/wiki/Social_media_marketing">Social media marketing</a> is a recent component of organizations&#8217; integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix—advertising, personal selling, public relations, publicity, direct marketing, and sales promotion—to produce a customer focused message. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms.</p>
<p><em>Credit: <a href="http://en.wikipedia.org/wiki/Main_Page">Wikipedia</a></em></p>
<p>This definition is a bit traditional and must be written by a marketer.</p>
<p>Social Media involves a natural, genuine conversation between people about something of mutual interest, a conversation built on the thoughts and experiences of the participants.</p>
<p><strong>Social Media Marketing In New Clothing</strong></p>
<p>In my previous article I told you to <a href="http://twtrcoach.com/2010/05/07/social-media-experience-skip-plan/">Skip The Plan</a>, well now I will tell you to skip traditional marketing thinking.</p>
<p><em><strong>What Social Media Marketing really is;</strong></em></p>
<ul>
<li>Building relationships</li>
<li>Listening</li>
<li>Participation</li>
<li>You, Me and Everybody = Us</li>
<li>Story telling</li>
<li>Word of mouth</li>
<li>Passion</li>
<li>Sharing your networks info</li>
<li>Let your customer be in the driver seat</li>
<li>Customer Experience</li>
<li>Feedback</li>
<li>Being yourself</li>
<li>Rinse, Repeat</li>
</ul>
<p><a href="http://garyvaynerchuk.com/">Gary Vaynerchuk</a> really gets this. For a mellow Libra like me this guy is just extremely bubbly. But o&#8217;boy I love him. And plus his book <a href="http://www.amazon.com/gp/product/B0029ZA3H4?ie=UTF8&#038;tag=shareitrandom-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=B0029ZA3H4">Crush It!: Why NOW Is the Time to Cash In on Your Passion</a><img src="http://www.assoc-amazon.com/e/ir?t=shareitrandom-20&#038;l=as2&#038;o=1&#038;a=B0029ZA3H4" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> is just a must have. Gary cuzz and go way over board on his shows, but his fans loves him all the way to the bank. But that is because he has understood what Social Media Marketing really is.</p>
<p><strong>Build your toolboxes</strong></p>
<p>I have also taken some traditional marketing classes where our teacher was teaching us on Maslow&#8217;s hierarchy of needs. Nothing wrong with learning about Maslow&#8217;s. But with Social Media we can no longer think traditional marketing. Facebook alone has over 300 million! users, and some of the applications there is used by millions of users. This phenomena is not caused by traditional marketing. Is is caused by products that appeals to the points listed above.</p>
<p>I will estimate that today between me and my wife about 50% of new product we purchase, we purchase online. Our behavior has changed dramatic the last couple of years. This due that many businesses understand how Social Media works. Most of my Comcast support I get online through Social Media. And their service is outstanding. This again creates the ultimate Social Media Experience.</p>
<p>And the cool thing is that several of the books on Social Media Marketing, or marketing related to a specific Social Network has catched on to these points.</p>
<p>The secret key lays in developing toolboxes that covers the principles of Social Media Marketing. Because that is a task we all can do. You know how to build relationships, listen, participate, tell a story, be yourself etc..</p>
<p>And then you will do as <a href="http://garyvaynerchuk.com/">Gary Vaynerchuk</a> says &#8211; just freakin <a href="http://www.amazon.com/gp/product/B0029ZA3H4?ie=UTF8&#038;tag=shareitrandom-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=B0029ZA3H4">Crush It!: Why NOW Is the Time to Cash In on Your Passion</a><img src="http://www.assoc-amazon.com/e/ir?t=shareitrandom-20&#038;l=as2&#038;o=1&#038;a=B0029ZA3H4" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />..</p>
<p><strong>Social Media Marketing books that inspire me</strong></p>
<p><iframe src="http://rcm.amazon.com/e/cm?t=shareitrandom-20&#038;o=1&#038;p=8&#038;l=as1&#038;asins=B0029ZA3H4&#038;fc1=000000&#038;IS2=1&#038;lt1=_blank&#038;m=amazon&#038;lc1=0000FF&#038;bc1=000000&#038;bg1=FFFFFF&#038;f=ifr" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe> <iframe src="http://rcm.amazon.com/e/cm?t=shareitrandom-20&#038;o=1&#038;p=8&#038;l=as1&#038;asins=B0027976RC&#038;fc1=000000&#038;IS2=1&#038;lt1=_blank&#038;m=amazon&#038;lc1=0000FF&#038;bc1=000000&#038;bg1=FFFFFF&#038;f=ifr" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe> <iframe src="http://rcm.amazon.com/e/cm?t=shareitrandom-20&#038;o=1&#038;p=8&#038;l=as1&#038;asins=B003IS766W&#038;fc1=000000&#038;IS2=1&#038;lt1=_blank&#038;m=amazon&#038;lc1=0000FF&#038;bc1=000000&#038;bg1=FFFFFF&#038;f=ifr" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe> <iframe src="http://rcm.amazon.com/e/cm?t=shareitrandom-20&#038;o=1&#038;p=8&#038;l=as1&#038;asins=0470487623&#038;fc1=000000&#038;IS2=1&#038;lt1=_blank&#038;m=amazon&#038;lc1=0000FF&#038;bc1=000000&#038;bg1=FFFFFF&#038;f=ifr" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe></p>
<p><strong><u>Disclosure</u></strong></p>
<p>Make sure you take time to read my <a href="http://twtrcoach.com/disclosure/">Disclosure</a> since one of the things I will focus on this year is making money with my blog.</p>
<p><strong>Invitation</strong></p>
<p>Today I have an open invitation available for you. First you need to set of May 14 &#8211; 15 and 16th in your calendar. This is the first online event that rock your blog traffic. Yanik Silver, Jeff Johnson, Mike Filsaime, Ryan Deiss and several other top Internet Marketing gurus is going to share their most Rockin Traffic Secrets with you for F-R-E-E.. yes you read it right. Don&#8217;t miss out. Allow yourself giving your blog the kickstart it deserve. What are you wating for.. Jump In Today..</p>
<p><a href="http://www.trafficrockstars.com/iscript.php?4_A4136" target="_blank">Traffic Rockstars &#8211; Traffic Secrets Busted</a> (Disclaimer: Affiliate Link &#8211; but this is just so rock n roll)</p>
<p>I hope you enjoyed this article! Comments is encouraged and welcome!</p>
<p>Cheers&#8230;</p>
<p>Are Morch<br />
@TwtrCoach</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Social Media Experience &#8211; Skip The Plan!</title>
		<link>http://twtrcoach.com/2010/05/07/social-media-experience-skip-plan/</link>
		<comments>http://twtrcoach.com/2010/05/07/social-media-experience-skip-plan/#comments</comments>
		<pubDate>Fri, 07 May 2010 20:48:27 +0000</pubDate>
		<dc:creator>Are Morch</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Experience]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Social Media Plan]]></category>

		<guid isPermaLink="false">http://twtrcoach.com/?p=1546</guid>
		<description><![CDATA[You no longer need a plan for Social Media. Just skip it. What the authorities wan't tell you. 

<strong>Invitation</strong>

Today I have an open invitation available for you. First you need to set of May 14 - 15 and 16th in your calendar. This is the first online event that rock your blog traffic. Yanik Silver, Jeff Johnson, Mike Filsaime, Ryan Deiss and several other top Internet Marketing gurus is going to share their most Rockin Traffic Secrets [...]
]]></description>
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<p><object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=11560990&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=11560990&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object>
<p><a href="http://vimeo.com/11560990">Social Media Experience &#8211; Skip The Plan!</a> from <a href="http://vimeo.com/user2163062">Are Morch</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p><strong>Note:</strong> For more info on books I read then see <a href="http://astore.amazon.com/twtrcoach-20">Social Media Experience Books I Recommend</a> </p>
<p><strong><u>Disclosure</u></strong></p>
<p>Make sure you take time to read my <a href="http://twtrcoach.com/disclosure/">Disclosure</a> since one of the things I will focus on this year is making money with my blog.</p>
<p><strong>Invitation</strong></p>
<p>Today I have an open invitation available for you. First you need to set of May 14 &#8211; 15 and 16th in your calendar. This is the first online event that rock your blog traffic. Yanik Silver, Jeff Johnson, Mike Filsaime, Ryan Deiss and several other top Internet Marketing gurus is going to share their most Rockin Traffic Secrets with you for F-R-E-E.. yes you read it right. Don&#8217;t miss out. Allow yourself giving your blog the kickstart it deserve. What are you wating for.. Jump In Today..</p>
<p><a href="http://www.trafficrockstars.com/iscript.php?4_A4136" target="_blank">Traffic Rockstars &#8211; Traffic Secrets Busted</a> (Disclaimer: Affiliate Link &#8211; but this is just so rock n roll)</p>
<p>I hope you enjoyed this article! Comments is encouraged and welcome!</p>
<p>Your friend,</p>
<p>Are Morch<br />
@TwtrCoach</p>
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