Social Media is the tool – experience is the outcome.
Photo credit: Matt Hamm
1. The Tool
Social media is designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
Social media can take many different forms, including Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few.
Source: Wikipedia
2. The Outcome
Experience as a general concept comprises knowledge of or skill in or observation of some thing or some event gained through involvement in or exposure to that thing or event.
Providing a great Social Media Experience will generate a new trend for your business that lead to;
Raving Advocates
With a great Social Media Experience you will get customers excited, and they start spread the word. Going viral is one outcome that tells you have been able to create a unique experience for your customers.
Loyalty
ROI – means Return Of Investment. The greatest value comes from your return customers. These customers can in some cases be responsible for up to 80% of your revenue.
Pricing
Customers will gladly pay more for an experience that is not only functionally but emotionally rewarding.
Choice
A history of sustained positive customer experiences increases the chance that a new product gets chosen over its competitors.
Are you using the right tools for your outcome?
There is an abundance of great and very valuable tools out there. But you have to use the right tools to be able to create the experience that is similar to your customers expectations.
What Is Your Greatest Social Media Experience?
Share which Tool that was involved, and how this effected your Outcome.
Disclosure
Make sure you take time to read my Disclosure since one of the things I will focus on this year is making money with through my blog and Social Media Channels.
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I hope you enjoyed this article! Comments is encouraged and welcome!
Your friend,
Are Morch
@TwtrCoach
